Liga das Estrelas - Unlocking the Champions League
Heineken January 2016
What if you could win great prizes while you are watching your favourite team play in the UEFA Champions League simply by snapping a picture of a Heineken bottle each time a team scores? That sounded like a good idea and that's why we did it.
Building it was not that simple. How did we do it? We integrated the Logograb API in Heineken StarClub, the Portuguese loyalty program, in order to make sure that the pictures users send us were of actual Heineken bottle. A live data feed of all UCL matches was also integrated in order to validate when a goal was scored, making sure that we only awarded users that send a photo of an actual Heineken bottle at the right moment.
Besides thousands of merchandising prizes, the winner won a VIP experience at the UCL final in Milan.